nautica JP
The Japan-exclusive creative direction of Nautica under Akio Hasegawa, reinventing classic prep into heavily oversized 'City Boy' staples.
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Trending City Boy Brands
Discover the fastest-growing labels in the Japanese outdoor and preppy space. Ranked by real-time consumer momentum, search velocity, and social traction.
Trending this week
18 brands matching this view
A.PRESSE
A refined brand striving to create the ultimate vintage-inspired wardrobe staples, reimagined for a modern, sophisticated context.
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View ProfileCIOTA
An artisanal Japanese brand dedicated exclusively to garments constructed from the ultra-premium, lustrous Suvin cotton.
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View ProfileNeedles
Eclectic Japanese brand known for its 70s Americana influence, signature butterfly logo, and iconic rebuilt vintage pieces.
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View ProfileTeatora
Innovative workwear brand designing packable, functional garments specifically engineered for modern digital creators and frequent travelers.
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View ProfileSnow Peak
Premium Japanese outdoor lifestyle brand blending highly technical performance apparel with contemporary urban silhouettes.
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View ProfileEngineered Garments
New York-based brand offering asymmetric, heavily detailed reinterpretations of classic Americana and utilitarian workwear.
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View ProfileDescendant
Tetsu Nishiyama’s brand focusing on standard silhouettes to be worn comfortably for years.
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View ProfileFreshService
Concept store and brand themed around an imaginary delivery service with utility goods.
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View ProfileFrequently Asked Questions
The City Boy aesthetic, popularized by Japanese magazine Popeye, is a blend of American preppy, outdoor, and streetwear styles. It focuses on comfortable, oversized silhouettes, high-quality basics, and a relaxed, urban lifestyle vibe. Think baggy chinos, oversized Oxford shirts, and New Balance sneakers.
Key brands that define the City Boy look include Nautica JP (under Akio Hasegawa's direction), Nanamica, Beams Plus, WTAPS, New Balance, and classic American heritage brands worn in oversized proportions like Ralph Lauren and Brooks Brothers.
Fit is crucial for the City Boy style. Garments should be intentionally oversized and relaxed, but never sloppy. The goal is a comfortable, voluminous silhouette that drapes well, often achieved by sizing up tops and opting for wide-leg or relaxed-tapered pants.